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Haiku is a form of poetry that has three lines (long-short-long), evokes an image, and can be read in a single breath. The first and third lines have the same number of syllables. Pick up your pen and give it a try!
アルティファクトゥム noun Created by human activity, technique, savoir-faire. The word is the opposite of naturel as well as industriel.
ベルエートル noun From the word bel (“beautiful”) and être (“being”). Appeared in the 2050s, bel-être established a status of being that is particular and sensitive to all, making the person who bears this quality a carrier of beauty.
カリフォール adjective Describes what “carries”, transmits beauty, regardless of its nature. Luxury producers are honoured to be refered to as calliphore.
CMC noun Stands for the Cercle mondial de connaisseurs (“Global Circle of Connaisseurs”), an expression that appeared in 2010-2020.
エクスタジー noun The term extasie relates to this state of pleasure where the usual sensations are transcended. Not to be confused with the word ecstasy referring to a drug that was popular near the end of the 20th century.
フォルモーズ adjective In keeping with its Latin etymology, formose, compared to beautiful, contributes an idea of natural elegance and charm.
イマジック adjective Portmanteau word in which the adjective magique (“magic”) is partially absorbed by the idea of “image”. With this word, what is together full of imagery and magic takes on a sensitive quality that is both visible and spiritual.
イマテリアリスト adjective Formed from immatériel (immaterial) with regard to the research conducted by certain luxury industries into the virtual transmission of new sensations that evoke rare and precious substances.
アンステテルネル adjective Formed by combining éternel (“eternal”) with instant. It refers to one of the major paradoxes of luxury: while producing immediate sensations, luxury experiences are long-lasting ones.
アンチプラネテール adjective Formed from intime (“intimate”) and planétaire (“planetary”), this word qualifies the character of emotions and pleasures, both humanistic and universal on a human level and yet personal and intimate at the same time.
ノヴァンティック adjective and noun Formed from the radical nov- from innover (“innovate”) and nouveau (“new”) and the ending of the adjective authentique (“authentic”).
オルビキテ noun Based on ubiquity and formed from the Latin orbs, orbis “circle”, it deals with simultaneous presence, not in abstract terms but on the “World of Men”.
プロクシモンディアル adjective Is made by combining proxi-, from the Latin superlative proximus “the closest” and mondial (“earthly”). It reveals that what is closest can paradoxically belong to the category of the human universal.
レヴェ・ヴレ noun Expresses the desire and the need to allow everyone to access what used to seem inaccessible.