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ARTIFACTUM

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ARTIFACTUM, noun

Created by human activity, technique, savoir-faire. The word is the opposite of naturel as well as industriel.

BEL-ÊTRE

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BEL-ÊTRE, noun

From the word bel (“beautiful”) and être (“being”). Appeared in the 2050s, bel-être established a status of being that is particular and sensitive to all, making the person who bears this quality a carrier of beauty.

CALLIPHORE

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CALLIPHORE, adjective

Describes what “carries”, transmits beauty, regardless of its nature. Luxury producers are honoured to be reffered to as calliphore.

CMC

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CMC, noun

Stands for the Cercle mondial de connaisseurs (“Global Circle of Connaisseurs”), an expression that appeared in 2010-2020.

EXTASIE

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EXTASIE, noun

The term extasie relates to this state of pleasure where the usual sensations are transcended. Not to be confused with the word ecstasy referring to a drug that was popular near the end of the 20th century.

FORMOSE

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FORMOSE, adjective

In keeping with its Latin etymology, formose, compared to beautiful, contributes an idea of natural elegance and charm.

IMAGIQUE

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IMAGIQUE, adjective

Portmanteau word in which the adjective magique (“magic”) is partially absorbed by the idea of “image”. With this word, what is together full of imagery and magic takes on a sensitive quality that is both visible and spiritual.

IMMATÉRIALISTE

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IMMATÉRIALISTE, adjective

Formed from immatériel (immaterial) with regard to the research conducted by certain luxury industries into the virtual transmission of new sensations that evoke rare and precious substances.

INSTÉTERNEL

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INSTÉTERNEL, adjective

Formed by combining éternel (“eternal”) with instant. It refers to one of the major paradoxes of luxury: while producing immediate sensations, luxury experiences are long-lasting ones.

INTIPLANÉTAIRE

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INTIPLANÉTAIRE, adjective

Formed from intime (“intimate”) and planétaire (“planetary”), this word qualifies the character of emotions and pleasures, both humanistic and universal on a human level and yet personal and intimate at the same time.

NOVENTIQUE

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NOVENTIQUE, adjective and noun

Formed from the radical nov- from innover (“innovate”) and nouveau (“new”) and the ending of the adjective authentique (“authentic”).

ORBIQUITÉ

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ORBIQUITÉ, noun

Based on ubiquity and formed from the Latin orbs, orbis “circle”, it deals with simultaneous presence, not in abstract terms but on the “World of Men”.

PROXIMONDIAL

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PROXIMONDIAL, adjective

Is made by combining proxi-, from the Latin superlative proximus “the closest” and mondial (“earthly”). It reveals that what is closest can paradoxically belong to the category of the human universal.

RÊVER-VRAI

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RÊVER-VRAI, noun

Expresses the desire and the need to allow everyone to access what used to seem inaccessible.